CRI online writes about Luving Lionel! (13 Sep 2006)
Visit http://gb.chinabroadcast.cn/culture/whwz.htm to read about us now!
Advertorial of Luving Lionel on U-Weekly Magazine (Issue 35, 12 Aug 2006)
This weekly magazine writes about Luving Lionel, what its uniqueness entails and introduces its line of merchandises. There was also a Lucky Draw weaved in for readers. In fact, we will be having more promotions with U-Weekly so, do watch out for them!
Luving Lionel on MediaCorp Channel U's "jing tan hao" (10 Aug 2006)
The fascination of local brands was the topic for this episode of "jing tan hao". Luving Lionel was one of their picks as the latest local character brand. Luving Lionel's Product Manager, Ms. Janet Pei shares her thoughts and feels on this unique character brand that she's building.
Interview with Channel News Asia (CNA) - INSIGHT (9 Aug 2006)
Our Product Manager, Ms. Janet Pei was interviewed by CNA on RDP's latest local character brand, Luving Lionel. Janet talks about the beginnings of Luving Lionel and what visions she has for this "baby" of hers.
Lianhe zaobao - zbNOW (09 Aug 2006)
Luving Lionel’s in this Chinese daily’s segment just like the one in May 2006 but this time, it’s a section that talks about our National Day and the commemorative items that are linked to the Singaporean-style. Being inspired by the unique Luving Lionel
Tamil Murasu (06 Aug 2006, Sunday)
Here's our write-up on Singapore's Tamil daily, Tamil Murasu. Our two RDP folks (Muthu and Kumar) were interviewed during the media brief for our participation in this year's National Day Fringe Celebrations. As Muthu and Kumar are foreigners, they have never been exposed to such a special local event. They shared their thoughts about being happy and proud to be part of this occasion in Singapore.
Luving Lionel on Channel 8's variety programme, "hua hua du shi" (3 Aug 2006)
We were honored to have the MediaCorp artists over at office to film this episode of "hua hua du shi" with Luving Lionel being featured.
Luving Lionel on CAN.com (12 Jul 2006)
CAN.com writes about Singapore's Latest Local Character Brand. Click http://www.luvinglionel.com/TownTour.html to read the article now!
Visitors' Guide to Singapore 2005
RDP Singapore introduces Luving Lionel on this guide that is produced for all visitors to Singapore. We wanted to let visitors know that Singapore has a character brand that is inspired by the legendary Merlion. And, this character brand has a line of merchandises that they can bring along back home to their friends or loved ones as gifts and keepsakes. We would like to bring across the message of having a piece of Luving Lionel merchandise would mean keeping a little piece of Singapore with beautiful memories.